Single inverted commas

Although it is usual to enclose a word under discussion in single inverted commas, I have chosen instead to emphasise it in red to prevent confusion with apostrophes.
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Wednesday, 30 May 2012

SUBJECTIVE and OBJECTIVE

Subjective means that the view taken of something is subject to the emotions and opinions of the viewer.
Objective means that the object in question is being looked at without feeling. (Some would say this is impossible.)
A writer might look at a flower and feel its beauty subjectively, pondering on the fact that it will soon die, whereas a gardener might think objectively about the best conditions for its growth.

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