Single inverted commas

Although it is usual to enclose a word under discussion in single inverted commas, I have chosen instead to emphasise it in red to prevent confusion with apostrophes.
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Saturday, 25 April 2015

Affect and effect

These two words are easily confused. In practice you can forget about affect as a noun (the affect) as its usage is largely psychological/medical. This leaves:
affect as a verb meaning "to change": the experience affected his attitude
effect as a verb meaning "to bring about":  she effected an improvement in working conditions
effect as a noun meaning "result": the effect was just what she wanted

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