Single inverted commas

Although it is usual to enclose a word under discussion in single inverted commas, I have chosen instead to emphasise it in red to prevent confusion with apostrophes.
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Saturday, 5 May 2012

IT'S and ITS

It's means it is.  It's raining now. The apostrophe shows a missing letter.
Its means belonging to it. The dog wagged its tail.

You do not need the apostrophe in its tail because its is a possessive adjective and shows possession, that the tail beongs to the dog, without any apostrophe.

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