Single inverted commas

Although it is usual to enclose a word under discussion in single inverted commas, I have chosen instead to emphasise it in red to prevent confusion with apostrophes.
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Wednesday 5 February 2014

Ambiguous and ambivalent

An author may produce an ambiguous piece of writing where the meaning is unclear either unintentionally or with the purpose of conveying two meanings at once.
A reader may respond ambivalently by holding two different views or reactions in mind simultaneously - we might react in this way to Shylock.