Single inverted commas

Although it is usual to enclose a word under discussion in single inverted commas, I have chosen instead to emphasise it in red to prevent confusion with apostrophes.
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Wednesday, 25 March 2015

PERSONA

This word, which in Latin means an actor's mask, refers to the personality of the writer within the text. This does not equate with his or her character in life: in The Canterbury Tales Chaucer assumes the persona of an innocent and credulous pilgrim but he was a sophisticated man. Even inside this work he shows himself, as narrator, to be shrewd and critical.

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